How to scale while complex business landscape?

In today’s business landscape, we see more and more companies experiencing decrease in sales. Many industries become overcrowded with companies facing challenges in be distinctive in front of their competition. And we see high investments in sales teams, merveilleux marketing campaigns, new brandings or re-brandings, all in one, huge efforts including financial to face the increase in sales challenges. All this require investments. For mid and large companies, this is usually possible but the smaller ones are struggling. So where is this leading and is there a way to cope better with this landscape?

Consumer behavior is changing. The technological evolution has pushed customer to interact differently with products and services and to change their approach while interested in buying. Therefore, companies must adapt the behavior, image and way of interacting with consumers, meet the needs of their customers and especially have the right visibility and presence.

So after all this investment and having a team of sales that is still not able to drive or to keep the increase of business as wanted, how can a company still find ways to scale? Probably the answer is not a simple one or probably there is a complexity in the solution but for sure, the efforts must be there. First of all, keep your sales team motivated, especially if there is a certain experience to protect, because looking at the labor market we see also there significant difficulties so replacements are not so easy and also expensive. Secondly, beyond motivation, the sales team should receive the tools of today so they should be able to bring your business ahead of competition. Depending on every business, the answer here can be different, from access to data, communication tools, marketing campaigns, etc. Through the adoption of digital transformation, utilizing emerging technology such as artificial intelligence and automation, the sales teams can streamline their processes, improve their efficiency and provide a smooth experience for customers.

Beyond all this aspects, companies can also look outside and identify new ways to increase their sales capacity. Freelancing has become a way for many professions and people are adopting it many times with much more seriousity then in their current jobs. We were using freelancing option with success already in several areas like IT, legal, accounting so why not accepting that sales could be also a profession that is moving in this direction.

Global Sales Hub is the place where we encounter the largest community of sales in the world. But this is not the most important aspect of GSH. The platform offers a large visibility of your products and services directly to this community of sellers while covers the organization behind. This means first the segmentation of people based on several aspects like seniority or industry acumen. Afterwards, GSH offers the training, operational support and leadership coverage so we make sure that at the moment someone is working at your Project, selling your products or services, the person is the right one, with the correct knowledge and the clients and locations addressed are the right ones.

In other words, Global Sales Hub is offering the necessary resources for you to compensate your existing sales team or, even more importantly, could become your entire sales team in case that you cannot afford one. Because with GHS you only pay the success, in other words you do not have fixed costs like salaries or benefits, etc.

So, if you want to succeed in today’s highly competitive market, there are few investments that need to be made and especially new places where your business should be.